Privacy Statement – Rip Curl

Privacy Statement

Last Updated: 28/09/2026

At Rip Curl we take your privacy seriously. The purpose of this Privacy Statement is to inform you about how we collect and manage your personal information.

This Privacy Statement should be read in conjunction with any terms and conditions provided to you.

Who is Rip Curl?

Rip Curl, the ultimate surfing company, was founded in 1969 in Bells Beach, Australia. For more than 50 years, Rip Curl has been a market leader in surfing and is synonymous within surf culture.

Rip Curl consists of the following legal entities:


Country	Legal Entity
Australia	Barrel Wave Holdings Pty Ltd Rip Curl Group Pty Ltd Rip Curl International Pty Ltd Rip Curl Finance Pty Ltd Curl Retail No1 Pty Ltd
New Zealand	Rip Curl Proprietary Limited RC Surf NZ Limited
America	Rip Curl Inc
Brazil	Rip Curl Brazil LTDA
Canada	Rip Curl Canada Inc
France	Rip Curl Europe SAS
Germany	Rip Curl Germany
Indonesia	PT Jarosite
Italy	KMD Brands Italy SRL
Japan	Rip Curl Japan Co., Ltd
Portugal	Rip Surf LDA Unipessoal
Spain	Rip Curl Spain SA Unipersonal
Sweden	Rip Curl Nordic AB
Switzerland	Rip Curl Suisse SARL
Thailand	Onsmooth Thai Co Ltd Rip Curl (Thailand) Co., Ltd
UK	Rip Curl UK Ltd

Who is KMD Brands?

KMD Brands is a global outdoor, lifestyle and sports company, and certified B Corporation. The Group consists of three iconic brands: Kathmandu, Rip Curl and Oboz. For more information about KMD Brands, please click here.

What personal information do we collect?

We may collect the following personal information from you. We may also collect personal information about you from trusted third parties who have your consent to provide this information to us.

If you choose not to provide certain personal information you should be aware that we may not be able to provide you with products and services.

We collect personal information directly from you when you:

Visit our stores

When you visit our stores we may collect:

Close-Circuit Television (CCTV) footage
Details of items purchased and payment details
Your contact Information
Your areas of interest, style, and size preferences
Details of your enquiry or complaint
Feedback on our services provided by you.

Interact with our website, social media channels or adverts

When you visit our website, social media channels or adverts we may collect:

Details of items purchased and payment details
Your contact Information
Details about your location
Your delivery and billing address
Your areas of interest, style, and size preferences
Your login details
Your message of support (connected with events or sponsored activities)
Details of your enquiry or complaint
Feedback on our services provided by you
Details about your computer and browser
Your interactions with our website, including the pages you click on.

Join our loyalty program

When you join our loyalty program we

Your contact Information
Your gender
Your date of birth
Your login details
Feeback about your use of Apple Wallet or Google Pay
Details about your location.

Rent Equipment

When you rent equipment we may collect:

Your contact Information
Your date of birth
Confirmation of your identity
Details about your location
Details about your proposed usage.

Contact us or provide a product review

If you contact us we may collect:

Your contact Information
Details of your enquiry or complaint
The contents of your communication
Feedback on our services provided by you
A recording of our phone conversation.

Enter a competition, promotion, sweepstakes, contest, or survey

If you enter a competition, promotion, sweepstake, contest, or survey we may collect:

Your contact Information
Your date of birth
The entry details.

Make an application to be a wholesale customer.

If you apply to be a wholesale customer we may collection:

Your contact Information
Your postal and residential address
Your date of birth
Information about your credit application
Payment details.

Apply for employment with us

If you apply for employment with us, we may collect:

Your contact information
Your address
A copy of you curriculum vitae
A cover letter
Information about your salary expectations
Details of current work permit or visa
Details regarding your availability to work
Information about existing medical conditions
Information about your fitness to work including the results of medical and psychometric testing
Details of any convictions
Your credit rating
References.

We may also collect personal information about you from a third party or a publicly available source, including social media. We also work closely with third parties (for example, business partners, joint marketers, advertising networks, analytics providers, social media companies and search information providers) and may receive information about you from them. We may combine this data with other information we collect.

What personal information do others collect?

If you use our services while logged into the following services, then they will collect information about your browsing as detailed in their privacy policies.

If you register your loyalty card in:

Apple Wallet, Apple may access information about the use of your card in accordance with Apple’s Privacy Policy .
Google Pay, Google may access information about you and the use of your card in accordance with Google’s Privacy Policy.

We use Google Analytics to collect information about your browsing habits while using our services. As detailed within Google’s Privacy Policy, Google may share this information publicly and with their partners.

Where you have consented to marketing, Shopify and Microsoft collect information about your use of the online store. As detailed within Shopify's Consumer Privacy Policy and Microsoft’s Privacy Policy this information is used for multiple purposes including marketing and advertising.

How do we use tracking technologies including cookies?

We use cookies for a variety of purposes including to make your online experience more efficient and enjoyable. A full list of cookies is available here

You may choose which cookies you wish to accept. If you do not accept all cookies, please be aware that you may lose some of the functionality of the website.

We use tracking technologies including cookies to monitor items you add to your shopping cart, including when you abandon your cart. This information may be used to send you cart reminder messages via SMS or text message where you have consented to marketing.

We work with third party suppliers who may also set cookies on our website, for example Google Analytics and Facebook. These third party suppliers are responsible for the cookies they set on our site. If you want further information, please go to the website for the relevant third party.

How do we use your personal information?

We use your personal information for a variety of reasons including:

Enabling you to purchase products from us, to process your orders and deal with administrative issues
Allowing you to use features of our products and services, when you choose to do so
Allowing you to rent equipment from us
Locating our products and equipment
Answering your inquiries and delivering customer service to you
Administering our loyalty program, including communicating with you about your membership
Where you have consented to marketing, to email or text you where you have items in your cart and have not completed your purchase
Promoting your support for athletes competing in events, including sharing your message with members of the public
Enabling you to enter contests, promotions, or events that we promote or run
Satisfying your warranty or product service or repair requirements
Providing you with information about products, promotions, functions, or events, including those of KMD Brands entities and selected partners
Enabling selected third parties to provide you with information about other products or services that we think may be of interest to you
Delivering and measuring the effectiveness of advertising we serve to you and others
Undertaking research to understand our customers, and making improvements to our products, services, purchasing and customer support processes
Administering our site for internal operations, including troubleshooting, data analysis, testing, research, security, statistical and survey purposes
Enabling us to consider applications for wholesale clients
Recruitment of staff
Meeting our legal or compliance obligations
Managing and resolving any legal or commercial complaints and issues
Enforcing the law.

We may send marketing or promotional communications to you by email or text where you have indicated you would like to receive these, including about our products, services, or brand. If you do not wish to receive such communications, please contact us and we will respect your request and cease future communications. You can also unsubscribe via the relevant link in the communication you received.

What legal basis do we have for processing your personal information?

Generally, we collect personal information from you where processing is necessary for the performance of a contract to which you are party, where we have your consent, or where processing is necessary for the purposes of our legitimate interests.

If you wish to discuss the legal basis your personal information is processed on for a specific circumstance, please raise a request here.

Where we process personal information based on your consent, you may withdraw your consent at any time. Despite the above, we may process your personal information where such processing is necessary for compliance with applicable laws.

Who do we share your information with?

We may share your information in the following circumstances:

With other entities within the KMD Brands Limited group.
With payment providers in order to make payment for your order.
If you voluntarily enter contests, promotions, or events that we promote or run, we may publicly disclose the name and location (city) of winners.
If you register your loyalty card in Apple Wallet or Google Pay, then we will share your membership number and the associated barcode with Apple or Google (as the case may be) in order to facilitate the use of your loyalty card within Apple Wallet and Google Pay.
To advertisers and advertising networks that require data to select and serve relevant adverts to you and others.
Where you place an order using an AI platform, we may disclose your information to enable the purchase and provide you status updates in relation to your order.
Promoting your support for athletes competing, including sharing your message with members of the public including the athlete or their team.
Where you have consented to marketing, Shopify may collect information about your use of the online store. As detailed within Shopify’s Consumer Privacy Policy this information is used for multiple purposes including marketing and advertising.
Subject to your opt-in and/or opt-out rights, to third parties for their own marketing purposes such as co-sponsors of events or activities. Where you provide your phone number, we do not provide this to any entity outside of the Rip Curl Inc for marketing purposes.
Where we are using Google Analytics your information will be disclosed to google for use as detailed within Google’s Privacy Policy, Google may share this information publicly and with their partners.
Where you have opted for products to be delivered to you, we may share your information with the delivery company to enable management of the delivery, including tracking.
Where you have consented to receive marketing text messages, we may share your information with the platform provider to enable delivery of messages.
With a credit bureau where you are a wholesale customer.
If you order through a none KMD Brands loyalty programme we may share your order details in order to facilitate the use of your loyalty programme.
In the event that we buy, sell, reorganise, merge or dissolve businesses or assets, in which case we may disclose your personal information to the prospective seller or buyer of such business or assets.
To allow us to meet our contractual obligations with influencers.
To law enforcement, regulatory bodies, legal advisors or similar third parties.
To allow us to complete pre-employment checks including confirming your criminal history, obtaining your credit rating and checking your references.
In an anonymous form with carefully selected third parties, where there is an identified benefit to some or all of the customer base (for example, environmental protection research). This data will not identify you.

We do not disclose your personal information to any third party other than those described previously, subject to where we are legally required to do so or where you have provided consent.

How do we secure your information?

Your personal information is held in a controlled and secure environment. We use appropriate technical, organisational, and administrative security measures to protect any information we hold from loss, misuse, and unauthorised access, disclosure, alteration, and destruction.

Please do not enter any credit card details or sensitive personal information when contacting us via email, or through our website “Contact Us” form.

Do we use automated decision making or profiling?

We collect personal information about you when you communicate with us, browse our website and purchase items from our stores.

We personalise your browsing and shopping experience by using software to analyse information collected and to determine which products and offers you may be interested in based on defined segmentations. We then use these insights to provide you with tailored product and offer recommendations and information which may assist you in your decision making.

We use information collected to determine if your interaction with us may pose a security threat or potentially be fraudulent. Where a potential risk is identified you may be required to complete additional steps before an order can be completed.

Do we sell your personal information?

We may share your personal information among our affiliated companies and with third parties who provide valuable services to us including delivery of orders.

Where you have consented to marketing, we provide Shopify, and their worldwide third parties, information about your use of our online store.

Where you have left a message of support for athletes competing in events, we may display this message as part of marketing activities both online and as part of coverage of the events.

However, we do not sell your personal information for money.

Personal information may be shared in the form of cookies. A full list of cookies is available here.

If you wish to change how your personal information is used by third parties, you can change your preferences by clicking

Cookie settings

How long do we keep your information?

We will keep your personal information:

Until we no longer have a valid reason for keeping it
Until you request us to stop using it
For as long as required by law.

We may keep just enough of your personal information to ensure that we comply with your requests for deletion.

Where do we hold your information?

We hold your information worldwide. Wherever your information is held we ensure your rights are protected. We do this by

Ensuring we have suitable legal contracts in place; and
Holding information in countries with an adequacy decision (note New Zealand is one of these).

What are your rights?

In relation to your personal information, you have the following rights.


Your Right	How We Protect Your Right
The right to be informed	We have published this Privacy Statement to keep you informed as to what we do with your personal information. We strive to be transparent about how we use your personal information.
The right to access	You have the right to access your information. Please raise a request with us here if you want to access the personal information that we hold about you
The right to correction	If the information we hold about you is inaccurate or not complete, you have the right to ask us to rectify it. You can correct your information either within your account or by raising a request with us here.
The right to deletion	This is sometimes called ‘the right to be forgotten’. Please raise a request with us here if you want us to delete all your personal information
The right to restrict processing	You have the right to ask us to restrict how we process your personal information. This means we are permitted to store the data but not process it. If you want us to restrict processing of your information, please raise a request with us here. You have the right to opt out of having their personal information sold. If you wish to opt out of having your personal information sold, please raise a request with us here.
The right to data portability	If you wish to port your information, please raise a request with us here.
The right to object	You have the right to object to how we process your personal information. If you wish to object, please raise a request with us here. You have the right to object to how Shopify process your personal information by using their privacy controls.
The right to withdraw consent	If you have given us your consent to process your personal information but change your mind later, you have the right to withdraw your consent at any time. If you want to withdraw your consent, please raise a request with us here. You have the right to limit how Shopify process your personal information by using their privacy controls.
The right to complain to a Supervisory Authority	You have the right to complain if you feel that we have not responded to your requests to solve a problem. The relevant Supervisory Authority will depend on your location.

Have a question or a concern?

In the first instance, please raise a request here.

If you consider that your query or privacy concerns have not been resolved satisfactorily by us or you wish to obtain more information on privacy requirements, you can contact your local Privacy Regulator

Will you change this privacy statement?

We may change this statement from time to time in the future. Any such changes will be posted here. We advise you to check back frequently to see any updates or changes.